U Series
The design language of the product uses angled and motion-oriented lines, large surfaces, and characteristic details to communicate strength. The robust head-stock draws inspiration in the silhouette of Mount Rtanj, located near the company's home town, with many positive connotations. The shape of the sides associate to focus, movement and perseverance. Robustness is highlighted by carefully placed brakes on the surfaces, graphics keep the dynamics in horizontal areas, while the impression of discipline is maintained using visual similarities and neat detail arrangement.
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